Listing Exposure
Research and frameworks on how listings are exposed to the market: who can discover a listing, who can access it, and when that shifts.
Rapid Reaction Scans
Open Real Estate: The First Three Business Days on LinkedIn
High volume, nearly half of it from the founding companies. Outside that circle the reaction was more measured, and the posts with real substance were close to neutral.
Public
Analysis
What a Listing Exposure Decision Should Make Visible
Putting the Spectrum to work: route, access, the full clock, seller objectives and measured outcomes.
Members
Analysis
Why the Research on Private Listings Keeps Disagreeing
Five studies, five definitions of "private." Why their numbers can't be pooled into one answer for sellers.
Public
Frameworks
Who Can Actually Discover a Listing, and When?
Five levels, three questions and no side elevated: a shared way to describe who can discover a listing, who can access it, and when that shifts.
Public
Briefs
Five Questions for the Seller Conversation
A six-panel guide for listing consultations and leadership discussions.
Public